Google is the leading Internet search engine optimization and provides its primary services with targeted search outcomes. It holds consequences from over eight billion web pages. Google was developed by two Stanford dropouts Larry Page and Sergey Brin, from a college project. The current CEO of Google is the proud Indian- Sundar Pichai.

Google made a life-changing announcement in August 2015, where it declared to restructure its leading subsidiary conglomerate- Alphabet Inc. This subsidiary was the umbrella company that managed all of the Alphabet’s Internet interests. While Larry Page upheld his position as the CEO of Alphabet, Sundar Pichai was nominated as the CEO of Google.

Fortune Magazine ranked Google as the first in the annual ‘Best Companies’ succeeding in other big companies in 2007 and 2008. Google is noted as the ultimatum of all the other global companies and is quoted to have a ‘high-energy working setting and fast-paced.’

Google is a tech company which comprises mainly of online advertising and search engine optimization. It also holds many deals, such as software and hardware products, along with operating systems. Google’s primary source of revenue comes through its online advertising field.

Google also provides online business for 50+ countries for delivering and selling various services and products. Google also has an enhanced home and mobile segment Motorola business.

Through its home segment business, Google provides video entertainment access and services. To provide access to Digital Television Services, the consumers ought to subscribe to Google services. Google provides collaborations with multiple technological companies that offer an infinite number of services and products, and the mobile segment sells and manufactures electronics.

Google’s Vision and Mission

Google’s mission and vision are to make the world’s information universally useful and accessible. Google’s primary vision is to systemize the world’s information, making it universally approachable. Their primary mission is to adopt and provide a culture value for its employees.

Google’s mission aims to provide its employees with a very challenging environment to work hard and have fun in a challenging environment.

Google and Rival Companies

Yahoo and Microsoft equally provide strong search technology and share a competitive market with Google. Google operates in a cartel sector with just a few rivals like MSN, Yahoo, Bing, Microsoft, etc. Because of which Google finds it hard to differentiate the consequences within the search engine.

Besides, MSN and Yahoo have targeted marketing systems to launch their search engine optimizations. Thus, Google is in a race to create a fresh information load that attracts and grows on its customers through diverse marketing networks.

Google’s potential concerns are the ‘Click Fraud,’ which is the most significant influence on their profit investment. In reality, Google confessed to paying many refunds due to ‘Click Fraud.’ ‘Click Fraud’ is an automated computer program. It occurs when an individual imitates a legitimate web browser user while clicking an advertisement. This generates an inappropriate option that leads to a pay-per-click ad.

Thus, Google has provided the world with the enhanced entertainment industry, with just a click. The term Google itself has changed the world’s way of functioning life.

10 Lines on Google Essay

1.  Google is the most popular search engine optimizer and online advertiser.
2. Larry Page and Sergey Brin created it, American computer scientists, on September 4, 1998.
3. The current residing CEO of Google is Sundar Pichai, August 10, 2015.
4. Google released its first android phone in January 2010, which was replaced by ‘Pixel.’
5. Google’s mission and vision are to make the world universally useful and accessible with comprehensive information.
6. Google provides additional features such as hardware and software products, operating systems, online business, and an enhanced home and mobile segment.
7. Google has over 380 million worldwide users and provides information in 149 different languages.
8. Gmail by Google, is a free web-based email network provider, started by Google on April 1, 2004.
9. Yahoo and Microsoft equally provide strong search technology and share a competitive market with Google.
10. Google management structure sees the top management team and implies a high focus on value-chain activity measures.